PREP REP RECOVER
#PREP REP RECOVER
LEANING ON DEEP HEAT’S RICH SPORTING HERITAGE TO ENSURE IT REMAINS AN EVERYDAY STAPLE FOR ENTHUSIASTIC EXERCISERS.
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PREP REP RECOVER
#PREP REP RECOVER
LEANING ON DEEP HEAT’S RICH SPORTING HERITAGE TO ENSURE IT REMAINS AN EVERYDAY STAPLE FOR ENTHUSIASTIC EXERCISERS.
#PREP REP RECOVER
WE USED A COMBINATION OF DATA-DRIVEN TARGETING AND TAILORED PRODUCT MESSAGING TO DEMONSTRATE THE BRANDS KEY ROLE IN EXERCISE PREP AND RECOVERY DURING THE EUROS, WIMBLEDON AND THE GOLF MAJORS (SUMMER OF SPORT 2024)
CREATIVE STRATEGY / BRAND VI + TOV / CONTENT CREATION / VIDEO PRODUCTION /
INFLUENCER RECRUITMENT + MANAGEMENT
WE COMBINED DIGITAL, INFLUENCER AND INNOVATIVE OUTDOOR ACTIVATIONS
AND SMASHED OUR CAMPAIGN GOALS
CAMPAIGN RESULTS
78M
IMPRESSIONS DELIVERED AT CONTEXTUAL
SPORT AND FITNESS SITES
45%
SALES UPLIFT ON AMAZON
📈🔥🔥🔥
19%
UPLIFT IN BRICKS AND
MORTAR STORES