BRIEF:
Build awareness of Deep Heat’s new rollerball product, Muscle Massage, and enhance brand perception among active 25-44 year old females.
RESPONSE:
We rolled out an ‘always-on’ strategy to strengthen Deep Heat’s social presence and deliver product messaging in an authentic way. By developing Active Academy, our curated influencer programme, we ensured that brand advocates created content that deeply engaged with the Roll-on lifestyle and audience.
EFFECT:
Going from strength to strength. Since launching in 2016, 2.5m fitness lovers have engaged with the #rollonrelief campaign, with a reach of over 4.1m.
Gains.
#INFLUENCERMARKETING #CREATIVESTRATEGY #SOCIALMEDIA
