THE ROLE OF INFLUENCERS

WE PARTNERED WITH FOUR TOP ATHLETES FROM GAA (GAELIC AMATEUR ASSOCIATION) FOOTBALL, HURLING AND CAMOGIE TO CREATE A CAMPAIGN THAT DEMONSTRATED THE ROLE DEEP HEAT PLAYED IN HELPING THEM MANAGE THEIR TRAINING REGIMES THROUGHOUT THEIR GRUELLING SEASONS.

SOCIAL CONTENT

WE SHARED GEOTARGETED VIDEO CONTENT VIA YOUTUBE, INSTAGRAM AND OOH SITES DURING THE ALL-IRELAND FINALS,
A TIME WHEN THE NATION’S EYES ARE FIRMLY FIXED ON THE SPORT’S KEY PLAYERS

CAMPAIGN RESULTS

REACH

TOTAL IMPACTS/
IMPRESSIONS
ACROSS SOCIAL, OOH

1.9M

CREATIVE STRATEGY / BRAND VI + TOV / CONTENT CREATION / VIDEO PRODUCTION /
INFLUENCER RECRUITMENT + MANAGEMENT